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semrush pricing

SEMrush Pricing 2025: Is It Worth the Investment for Your Business?

by Amiya Nandy in SEO on December 30, 2024

Last updated on January 2nd, 2025 at 08:08 am

SEMrush is one of the best tools you can get when it comes to SEO and digital marketing. Used by millions of professionals across the globe, SEMrush boasts a suite of features that would allow you to take over search rankings and competitors alike.

But, while SEMrush is as helpful, a question looms for potential buyers – how much does it cost?

Please do not take this lightly as not having this SEMrush pricing question right might cause you too much trouble with business affordability in the long run.

So to make sure you understand what you’re getting into, this guide defines everything about SEMrush pricing for 2025, with detailed descriptions of every subscription plan, its features and additional costs, if any.

Whether you’re a freelancer, a small business owner, or some enterprise looking to better their online performance – everything you need to make a better decision is here.

But first,

Disclaimer: This article includes affiliate links. If you happen to buy via these links, we get to earn a minimal amount of commission without incurring any extra costs.

What is SEMrush?

So, you may be wondering, what exactly is Semrush and how can it help you boost your traffic?

It serves as one of the best all-in-one tools for SEO, content marketing, advertising, social media management and competitive analysis. Going back to how it started, SEMrush was a SEO and a digital marketing platform that started in 2008 that aimed to give users actionable data in order to assist them in improving their online visibility.

semrush pricing

Now let’s get into the

SEMrush’s Key Features:

  • Keyword Research: Look for profitable keywords while taking into consideration some metrics such as keyword difficulty and search volume.
  • Backlink Analysis: Assess backlinks created by competitors and potential link building prospects.
  • Content Marketing: The use of tools such as SEO Content Templates and Topic Research assists in optimization of content.
  • Competitor Analysis: One can gain an understanding of keywords and traffic analytics of one’s competitors.
  • Site Audits: Technical issues with SEO can be resolved with the identification of the problem and solving the concern.

Who Can Use SEMrush?

SEMrush has a wide range of users including:

  • Self-employed individuals helping to improve their websites’ SEO or their clients’ websites.
  • Small startups wanting to establish a name for themselves.
  • Agencies requiring advanced tools for their new or existing clients.
  • Big Organizations capable of understanding the need for an analysis or a customized solution.

SEMRush Pricing Overview

SEMrush has come up with 4 pricing units that will ensure that marketers of different levels can be accommodated:

  • Pro Plan
  • Guru Plan
  • Business Plan
  • Enterprise Plan (Custom Pricing)

Also, SEMrush has developed unique pricing strategies for its long-term users, introducing significant discounts for those opting to purchase a contract lasting a year or more. Therefore if a user agrees to an annual subscription, a reduction of almost 17% can be achieved.

Semrush Pricing Key & Key Features

PlanMonthly PriceAnnual Price (Per Month)What You Get
Pro$139.95$117.33 Perfect for small teams and beginners. You can manage:
  • 5 projects
  • Track 500 keywords
  • 10,000 results per report
Plus, access to essential tools like:
  • Competitor analysis
  • Keyword research
  • Website audits
  • Backlink analysis
  • Advertising tools
  • And more!
Guru$249.95$208.33 Great for agencies and growing businesses. You get:
  • 15 projects
  • Track 1,500 keywords
  • 30,000 results per report
Includes everything in Pro, plus advanced features like:
  • Content Marketing Toolkit
  • Historical data
  • Track results for multiple locations and devices
  • Integration with Looker Studio
  • And more!
Business$499.95$416.66 Designed for large teams and enterprises. Get access to:
  • 40 projects
  • Track 5,000 keywords
  • 50,000 results per report
Includes everything in Guru, plus:
  • Analyze Share of Voice
  • Higher limits for more data
  • API access
  • Product Listing Ads analytics
  • Free migration from other tools
  • And more!

Semrush Pricing Breakdown:

PlanMonthlyAnnual (Per Month)
Pro$129.95$108.33
Guru$249.95$208.33
Business$499.95$416.66

Annual vs. Monthly Plans:

Renewing a subscription on a monthly basis can be an annoying task, by opting for annual subscriptions that may not always be the cheapest option, users can eliminate the task. As an example if a user prefers the Guru Plan, simply converting to yearly instead of monthly will enable to save in excess of $500 a year.

Detailed Breakdown of SEMrush Plans

Here is the detailed overview of the Semrush different pricing plans:

1.Pro Plan

semrush pricing pro plan

Costs : $129.95 plus taxes on a monthly billing, or USD 108.33 plus taxes for an annual subscription.

Features:

  • Administrator of five different projects.
  • Keyword tracking of up to 500.
  • Assuming 10,000 results for every report generated.
  • Analytics for the keyword and domain.

Most Suitable For freelancers as well as individuals with small businesses who are seeking to grow.

2.Guru Plan

semrush pricing guru plan

Costs: $249.95 on a month to month contract, or 208.33 over a twelve month period.

Key Features:

  • Up to 15 projects can be managed.
  • Tracking of 1500 keywords.
  • Assuming 30000 results for every report produced.
  • SEO Content Templates, historical data and branded reports access.

Most Suitable: Primarily marketing agencies looking for better client management.

3. Business Plan

image 3

Costs: $499.95 for monthly and for the annual contract it will be USD 416.66.

Features and Capabilities:

  • Administrator of 7 projects.
  • Keyword tracking of up to 5000.
  • Assuming 50,000 for each report generated.
  • Provides access to extended limits, API management, and other custom limit options.

Most Suitable: For Enterprises or agencies working across multiple accounts

4. Enterprise Plan

Costs: you need to contact the enterprise for pricing info.

Features and Capabilities:

  • Adjustable and expandable features as surprised by the rest.
  • Diverse integration features, around the clock preferential services offered
  • Most Suitable: Organizations looking for complex use case only.
  • Common Costs Plus Extras

Additional Costs and Add-Ons

SEMrush offers a range of add-ons for advanced features:

Semrush local:

  • A basic plan that charges a fee of $20 on a monthly basis.
  • A premium package that charges in USD a fee of $40 on a monthly basis.

Other Getting popular in retail spaces:

$289 for every user on a monthly basis, this is to be exclusive for advanced user.

Semrush social:

$29.99 a month to help steer digital marketing campaigns for social media, by facilitating smoother management of campaigns.

Also the Agency Growth-Going Kit:

Between $69-$249 a month on a subscription, depending on personalized features.

Impact Hero:

Monthly fee of $200 per month to use content designed through AI technology.

There are separate costs for additional team members that require AI technology:

  • Pro Plan – $45/user/month.
  • Guru Plan – $80/user/month.
  • Business Plan – $100/user/month.

SEMrush Competitors Review

Comparing SEMrush to other tools what is its rating? Here’s a quick look at SEMRush’s rating compared to other tools in the market:

ToolPricingBest ForSEMrush Advantage
Ahrefs$99/monthAdvanced backlink analysisBroader marketing toolkit
Moz Pro$99/monthLocal SEOComprehensive features
SE Ranking$52/monthCheaper and beginner friendlyIn-depth analysis
SpyFu$39/monthKeyword and competitor researchWider scope of tools

SEMrush’s ROI: Is It Worth the Price?

Professional and business level individuals in an organization looking for strategy tools can never go wrong with this:

  • Realize opportunities and advice to enhance returns.
  • Reduce burden on teams by enabling automated reporting and visualization of data.
  • Comprehend competitors through advanced competitive tools.

SEMrush is building your business’s digital life – the best judgement and outcomes making potential SEMrush is.

The First Step On the Road To Better SEO

SEMrush is more than an application, it is the complete package, for anyone wishing to be successful on the web. It has clear price models, has big value features, and provides all the necessary support for all businesses to properly function.

What are you waiting for? Sign up for your free trial for the next 7 days and find out why millions of users all over the world have installed SEMrush.

Register now at SEMrush and discover more of your possibilities.

You will get a lot of features you can use on semrush free version too.

FAQs On Semrush Pricing

Is SEMrush suitable for beginners?

Yes, SEMrush offers a friendly interface and a lot of diverse resources. This includes but is not limited to tutorials, guides and customer support, making it user-friendly, even for absolute new users. The Pro Plan is quite good for freelancers and small businesses of any kind that are new to SEO and digital marketing.

Can Semrush help with local SEO?

Definitely! For enhancing local brand presence SEMrush Local tools are made available. Via the Local add-on you are able to manage business listings, local rankings and enhance presence in certain defined areas more visibly.

Does SEMrush provide a free Plan?

Yes, SEMrush allows new users to use the app for a 7-day period completely free. It is a useful method to get a feel of the entire app without any risks while exploring the various features it has to offer and what plan would suit you the best.

Can I cancel my subscription at any time?

Yes, they can, due to the nature of this business model, you will always be able to cancel your subscriptions. Just don’t forget one thing: SEMrush does not make a refund for pre-paid plans. So think a bit before getting into this commitment, especially on annual plans.

Is team collaboration possible with SEMrush?

SEMrush allows team collaboration by adding extra user seats depending on the plan you select, so yes, SEMrush allows team collaborations. This tool is quite useful for marketing agencies and larger teams who are working on multiple projects.

How does SEMrush differ from Google Analytics?

Where Google Analytics helps you understand the traffic your website receives, SEMrush analyzes data for SEO, paid tactics, social channels, and even your competitors. It’s a more sophisticated approach for any business to use as a marketing toolkit to improve its performance in every functional area of the organization.

Users within different professions, regardless of skill and level of expertise, SEMrush tends to be a great solution for them. If you’re a self-employed starting to carve your own brand, a single proprietorship wanting your business to be visible online, or a multinational fully engrossed in managing broad campaigns, SEMrush has the features and plans that you’re looking for. With SEMrush, you’re investing in tools that will not only cut time but also help in moving the company forward with the results delivered.

Get a grip of your online image with SEMrush — turn ideas into action and strategies into winning results. Any time you decide!

Categories: SEO

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Author

Picture of Amiya Nandy

Amiya Nandy

Amiya here. I assist business owners in increasing their clientele using the top web-based tools and applications.
I work as an online marketer and have a background in digital business. I have been doing this for over 7 years. I discuss the top software and how to manage an online digital business.
I have a strong desire to see others succeed, and I really believe that the correct equipment and software can go a long way.




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